A worldwide TV presence


As was the case in the past, the 2017 FIA Formula 3 European Championship once again featured comprehensive international TV coverage

Live and re-live coverage has been available in 57 territories as well as in 186 nations and regions (state of affair 31st of August 2017). Furthermore, the Formula 3 TV magazine aired for a fourth season at Europe’s biggest sports channel, Eurosport, making its debut in 2014.

In Germany, the series’ TV partner n-tv covered two races per weekend live – one on Saturday, one on Sunday. The stations beIN Sports France (France), O2 TV Sport (Czech Republic), DIGI Sport 3 (Hungary) as well as ZIGGO/Sport1 (The Netherlands) opted for covering the race action live. Outside of Europe a high interest in the young driver championship was detected and was met by live coverage in several countries. Highlights of the race weekends were broadcast in 167 countries and regions. Altogether, 54 TV stations covered the FIA Formula 3 European Championship on a regular basis, among them stations as renowned as ESPN, FOX Sports, beIN and Motorsport.tv as well as their different regional spin-off channels.

In 2017, the exclusive airing of F3 Eurosport magazine has once again represented an absolute highlight. The 24-minute programme was broadcast by Europe’s biggest sports channel on the Tuesday evening following the respective race weekend and took an exclusive look behind the scenes of the young-gun series. The magazine was broadcast in 21 languages and 54 countries, thus reaching 146 million households. Following the first showing – on Tuesday evening on Eurosport – the magazine was also broadcast on Eurosport 2 and Eurosport Asia-Pacific.

In addition, all 30 races were covered live with English commentary via the official website as free live-stream coverage. From this season the live stream was also broadcast on Facebook and YouTube which multiplied viewer numbers. Once shown, the individual races and the race résumés are available as video-on-demand on both platforms, the FIA European Formula 3 Championship’s official YouTube channel and Facebook. And the live timing of practice and qualifying sessions as well as the races provided the motor racing enthusiasts with additional first-hand information.

Marketing Report

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