FIA Formula 3 European Championship attracts global attention
The 2017 FIA Formula 3 European Championship is entering the home straight and the season finale at the Hockenheimring Baden-Württemberg is eagerly awaited. With three races to go, Lando Norris (Carlin) has the best chances of securing the title, only Maximilian Günther (Prema Powerteam) can still deny the rookie winning the prestigious European Championship title. The interim media report, analysing media data of the first five race meetings of the season, demonstrates that eventful races and the outstanding performances of the young F3 talents attracted global attention.
For young ambitious motor-racing talents who want to make it to the professional categories of the sport, the FIA Formula 3 European Championship represents one of the most important rungs on their way up the single seater ladder. And more and more spectators enjoy watching the development of promising talents into future stars live on site. Up and including the fifth race meeting of the season a total of 267,500 spectators travelled to the race venues to follow the race action on the grandstands, representing an average attendance figure of 53,500 visitors per event. With 125,000 spectators on site, the Norisring weekend made for the biggest crowd in the first half of the season.
The first five race meetings of the 2017 FIA Formula 3 European Championship season were covered by a total of 54 TV stations in 186 countries. Nearly 400 hours of coverage of the highly competitive young gun series were broadcast worldwide and watched by nearly 38 million viewers. With their magazines dealing solely with the FIA F3 European Championship and brought by Eurosport 1, Eurosport 2 and Eurosport Asia Pacific, Eurosport, one of the most important TV partners of the series, generated more than one million viewers in the analysed period of time.
In addition to the TV coverage, the FIA Formula 3 European Championship action once again is streamed live and free of charge on the official FIA Formula 3 European Championship website with English commentary. From the first to the fifth race meeting, the stream attracted some 80,000 users, which means a doubling in numbers compared to the same period of time in 2016.
Since the beginning of the 2017 season, the live stream also has been shown on Facebook and YouTube. Here, all the races contested also are available as recordings and can be watched on demand at any time. In the first half of the season about 135,000 users visited the series’ official YouTube channel to watch the races live or re-live and together with the clicks for the highlight clips and the recordings of the Eurosport magazine, the figure in the analysed period of time (January to July 2017) increased to an average of 32,000 users per month. Meanwhile, more than 210,000 users watched the live coverage via Facebook. Altogether, more than 425,000 viewers followed the race action of the first five race meetings live via the three live stream platforms (website, YouTube and Facebook).
In late July 2017, the official Facebook page registered nearly 20,000 followers, the Twitter channel more than 12,000 followers and about 5,000 users visited Instagram for the latest activities and news around the FIA Formula 3 European Championship. It goes without saying that this information plus all the race, practice and qualifying reports as well as pictures and videos are also provided by the official FIA Formula 3 European Championship website. From November 2016 to July 2017, nearly 420,000 users visited the website that generated a total of 1.2 million clicks.
And, last but not least, the print media also plays an important role in the media landscape – even in the digital era. From November 2016 to July 2017, articles on the FIA Formula 3 European Championship were published with a total print run of nearly 190 million in the core markets Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the United Kingdom.
Further details on the media interim report and a download option for the ‘Media Facts – Interim Report 2017’ booklet can be found below.