The FIA Formula 3 European Championship in the international media
The 2017 race calendar took the FIA Formula 3 European Championship teams and drivers to eight different countries. During the course of the season they had to demonstrate their skills not only at current Formula One race venues, such as Spa-Francorchamps, the Hungaroring, Spielberg, Monza, the Hockenheimring and Silverstone, but also at two challenging street circuits: Pau and Nuremberg’s Norisring. The race meetings were attended by an average crowd of 63,600 visitors, representing an increase of about 9,000 visitors per event compared to 2016. The season finale at Hockenheim was witnessed by 152,000 spectators live on site and the Norisring meeting attracted 125,000 visitors. The fact that the FIA Formula 3 European Championship also is very popular with the motor-racing enthusiasts away from DTM events was demonstrated by the fact that the FIA Formula 3 race weekend at Spa-Francorchamps and the season kick-off at Silverstone were attended by 65,000 and 50,000 visitors respectively.
Apart from experiencing the races live on site, fans were once again given various options to follow the efforts of this year’s motor-racing talents. From January to October 2017, 55 TV stations worldwide broadcast more than 800 hours of FIA Formula 3 European Championship content, watched by over 70 million viewers. Nearly 1,400 broadcasts were shown in a total of 187 countries. About 520 of the 800 hours were aired in the FIA F3 European Championship’s home continent.
In 2017, the three most important live-TV partners of the Formula 3 European Championship were German news channel n-tv, Ziggo Sport Racing of the Netherlands and O2 Sports in the Czech Republic. Together, they reached nearly 3.7 million viewers, with n-tv alone attracting more than three million viewers. And those who were interested in even more background reports, features on thrilling topics and exclusive paddock insight could watch the Eurosport F3 magazine that was broadcast during the week following each race meeting, with a 24-minute magazine dedicated to the highly competitive young-driver series. Nearly 1.9 million fans followed the multifaceted magazine via the TV channels Eurosport, Eurosport 2 and Eurosport Asia Pacific.
First-hand information is also provided by the official FIA Formula 3 European Championship website that was visited by an average of 50,000 users per month in the period from November 2016 to October 2017. The website’s integrated live stream can also be watched on Facebook and YouTube covering all FIA Formula 3 European Championship races live and with English commentary. This free of charge service was used by a total average of 90,000 users per weekend on all three platforms.
At the end of October 2017, the official Facebook page of the FIA Formula 3 European Championship had over 21,000 followers and another 14,000 followed the activities of the Formula 3 young guns via Twitter. Meanwhile, followers on Instagram, the latest addition to the series’ social media portfolio, amounted to some 7,000 users. Both Facebook and Twitter platforms registered a significant increase of users in the 10 months from the beginning of 2017 to October. Twitter followers increased by 28 percent and the number of Facebook likes was up 43 percent.
Traditional print media once again extensively covered the performances of the international young guns as they honed their career skills in the FIA Formula 3 European Championship. In the European core markets Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the UK, nearly 2,100 articles were published in a total print run of more than 300 million copies – about 110 million copies more than in the same period of time in 2016. A fact that underlines the FIA Formula 3 European Championship’s major importance for the print media.
Further details on the media report and a download option for the ‘Media Facts – Final Report 2017’ booklet can be found below.