FIA Formula 3 European Championship enjoys a lot of media attention
Year by year, the best up-and-coming motor-racing talents of the world battle it out with one another in the FIA Formula 3 European Championship and provide the crowds at the most important European racetracks thrilling fights for points and race wins. This year, the season climaxes – with six more races to go – in a battle for the title between Daniel Ticktum (Motopark) and Mick Schumacher (PREAM Theodore Racing). The media also are attentively watching who will win this fight. The details can be now found in the 2018 Media Facts interim report.
For many years, now, the FIA Formula 3 European Championship has been enjoying massive attention from the media. Popular with the fans since year one has been moving pictures that can be viewed both on traditional TV and at the different official social-media channels of the series. Here, it is of particular importance that the duration of the TV programmes worldwide tripled from 2017 to 2018 to more than 1,000 hours. The number of broadcasts increased by more than 100 percent and the number of stations covering the FIA Formula 3 European Championship even further by more than 200 percent. These figures demonstrate that TV still plays an important role in addition to the live-stream offers. Altogether, more than 36 million viewers worldwide followed the FIA Formula 3 European Championship highlights and live coverage on TV and more than 350,000 fans used the live stream in the first half of the season.
Meanwhile, the significance of short video clips on the social media channels also continues to increase. The ‘Formel 3 Vermarktungs GmbH’ accommodates this development and produced video clips especially for social media. More than three hours of footage was produced from the beginning of the season in March 2018 to July 2018 allowing for a glance behind the scenes of the highly competitive young-gun series. The range features – inter alia – track presentations in the week prior to the respective race meeting, driver portraits and interviews with the top three of every championship round. Entertaining clips, such as ‘Blind Drawing’, represent a highlight of this concept.
The publication of the interim report does not only analyse the TV and moving-picture figures but also the print media, websites and social-media presences.